Search Console for creators
How to Add X to Google Search Console
Google Search Console now supports X accounts as Platform Properties. This lets publishers, creators and brands measure how their X content performs when it appears across Google.
The reports focus on visibility from Google Search and, when applicable, Discover and Google News. They do not measure all activity occurring inside X.
Before You Begin
You will need:
- Access to the X account you want to connect.
- A Google account with access to Search Console.
- Platform Properties enabled in your Search Console account.
1Open Google Search Console
Sign in to Search Console. Open the property selector in the sidebar or begin from the Search Console welcome screen.
2Choose Add Property
Select Add property to see the property types currently available to your account.
3Select X
Locate X in the supported platform list and select Add.
4Verify the Account
Follow Google's connection prompts and authorize access to the correct X account.
Verification may occur through a direct platform login or through an existing website property associated with the account.
5Open Your X Property
Once verification succeeds, select Go to property. Search Console may require several days to begin displaying data.
What Can You Track?
- Clicks generated by Google.
- Impressions across supported Google surfaces.
- Queries associated with your X content.
- Posts or URLs receiving visibility.
- Changes in performance over time.
Why Connect an X Account?
Posts on X can appear in Google results, especially when they cover current events, public figures, brands, products or timely questions. Search Console can help reveal which subjects generate lasting search visibility.
You may discover:
- Posts that continue appearing after their initial publication.
- Queries that surface your commentary or announcements.
- Topics that perform better in Search than on the platform itself.
- Opportunities to expand a post into a video, article or guide.
Managing Multiple X Accounts
Create a separate Platform Property for every X profile you manage. Search Console keeps the reporting for each connected profile separate.
Ownership is periodically rechecked. If the platform authorization expires, reconnect the account to restore access to its existing reports.