Platform Properties are a new feature in Google Search Console that allow creators to monitor how content from supported platforms appears in Google Search.
Instead of verifying a traditional website, creators can now connect supported social or video platforms and view search performance directly inside Search Console.
| Platform | Supported |
|---|---|
| YouTube | ✓ |
| TikTok | ✓ |
| ✓ | |
| X (Twitter) | ✓ |
| Website Property | Platform Property |
|---|---|
| Your own website | Your social or creator account |
| Requires website verification | Requires supported platform account |
| Tracks webpages | Tracks platform content |
| Website SEO | Creator visibility in Google Search |