Platform Property vs Website Property

Google Search Console now supports two different types of properties. Understanding the difference helps you choose the correct property for your website, YouTube channel, TikTok account, Instagram profile, or X account.

Quick Comparison

Website Property	Platform Property
Tracks a website you own	Tracks supported creator accounts
Pages, images and URLs	Videos and social content
Website verification	Platform account verification
Website SEO	Creator search visibility
Perfect for businesses and blogs	Perfect for creators and brands

When Should You Use a Website Property?

Your business has its own domain.
You want to monitor webpages.
You manage SEO for a website.
You publish blogs, documentation or online tools.

When Should You Use a Platform Property?

You primarily publish on YouTube.
You create TikTok content.
Your audience is on Instagram.
You want to understand how Google Search drives traffic to your creator content.

Can You Use Both?

Yes. Many creators and businesses will benefit from monitoring both their website and their social channels. Together they provide a broader picture of how people discover your content across Google Search.

Tip: If you own a website and a YouTube channel, monitor both separately. They answer different questions and often reveal different opportunities.

Platform Property vs Website Property

Quick Comparison

When Should You Use a Website Property?

When Should You Use a Platform Property?

Can You Use Both?

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