The connected account holder
The Google account used during setup must be able to authenticate the supported external platform profile.
Who Can Access Platform Properties?
Access normally begins with the Google account that connects and verifies the external creator profile. Search Console owners can manage property access, but every additional user should receive only the permission level needed for their role.
Platform Property guide
Use these pages to move from account access into report interpretation and growth.
Who usually gets access first?
The verified property owner
An owner has the highest level of Search Console control and can manage settings and user access.
Added team members
Owners may be able to add colleagues or clients through Search Console's users and permissions settings.
Authorized agencies or managers
Outside collaborators should use their own Google accounts rather than sharing the creator's login credentials.
Availability can vary: Platform Properties are a newer Search Console feature, so supported platforms and account availability may not be identical for every user.
Search Console permission levels
| Role | Typical access | Best suited for |
|---|---|---|
| Owner | Full property control, including settings and management of other users. | The creator, business owner or trusted administrator. |
| Full user | Broad viewing and operational access without ownership control. | SEO staff, analysts or agencies that actively work with the reports. |
| Restricted user | Limited access to selected reports and actions. | Stakeholders who only need visibility into performance. |
| Associate or connected service | Access depends on the specific Search Console association or external product. | Services that need a defined connection rather than general property control. |
How to give someone access safely
- Open the correct Platform Property. Confirm the property name and connected profile before changing permissions.
- Open Users and permissions. Only an owner can manage the user list.
- Add the person's own Google account. Do not share passwords or platform login credentials.
- Choose the minimum useful permission. Give full access only when the person's work genuinely requires it.
- Review access periodically. Remove former employees, agencies and temporary collaborators when their work ends.
Why someone may not see the property
Wrong Google account
The invitation or property access may be tied to a different email address than the one currently signed in.
Access was not added
Being an administrator on the external platform does not automatically guarantee Search Console access.
Authorization expired
The external platform connection may need to be restored or reauthenticated.
Property availability differs
The feature may not yet appear for every account, profile type or supported platform.
Access checklist for teams
| Check | Why it matters |
|---|---|
| At least one active verified owner | A property needs an owner to retain usable Search Console access. |
| Each person uses an individual account | This preserves accountability and makes access easy to revoke. |
| Permissions match the job | Excessive access increases risk without improving the work. |
| External authorization remains active | The Platform Property depends on the connection to the supported creator profile. |
| Former collaborators are removed | Old access should not remain indefinitely. |
Do not transfer access by sharing passwords. Use Search Console's permission system and separate Google accounts wherever possible.
Give the right people visibility
Once access is configured, use SiteWatchlist to preserve observations and track meaningful changes in creator search performance over time.
Visit SiteWatchlist