1
Add the correct account or channel
Create a separate Search Console property for each supported platform account or channel you want to monitor.
Platform Property Checklist
Use this checklist to connect a supported creator account to Google Search Console, confirm that data is appearing and turn the reports into an ongoing search-visibility routine.
Platform properties are being rolled out gradually. Google currently lists Instagram, TikTok, X and YouTube as supported platforms. A missing setup option may mean the feature has not reached your account yet.
Your platform-property workflow
The job is not finished when the property is added. A useful setup moves through four stages: connection, validation, interpretation and continued tracking.
1Connect
2Validate
3Interpret
4Track
Complete the platform property checklist
Check each item as you complete it. Your selections remain during the current browser session.
2
Confirm ownership
Finish the verification process presented by Search Console and confirm that the property opens without an ownership warning.
3
Allow time for the first reports
New properties may not populate immediately. Record the date you connected the account before diagnosing an empty report as a failure.
4
Confirm that impressions are appearing
Impressions show that content from the connected account appeared in an eligible Google surface. Zero impressions can reflect limited visibility, a young property or a reporting delay.
5
Review clicks and click-through rate
Clicks indicate that a Google user continued to your platform content. Review the relationship between impressions, clicks and average position rather than judging a property by one number.
6
Identify your leading content and queries
Find the posts, videos or channel pages earning the most visibility and note which searches are associated with them.
7
Compare platform and website performance
Treat platform properties as a separate view of your creator content. Compare their trends with your website property, analytics and native platform reports without expecting every number to match.
8
Create a recurring tracking routine
Record a baseline and revisit the same metrics on a consistent schedule. Trends are more useful than isolated daily fluctuations.
How to interpret your current status
Platform property checklist FAQ
Which platforms does Google Search Console support?
Google currently lists Instagram, TikTok, X and YouTube as supported platform-property types.
Why do I not see the platform-property option?
The feature is being rolled out gradually, so it may not yet be available for your Search Console account.
Does a platform property report every view on the platform?
No. It reports how connected platform content performs through eligible Google surfaces, not every view or impression recorded inside the native platform.
Should I add multiple creator accounts to one property?
Create a separate property for each account, profile or channel so that its performance can be reviewed independently.
Turn the checklist into a watchlist
Record your baseline, revisit the same reports and watch for changes in impressions, clicks and leading content. SiteWatchlist is being built to make that recurring review easier.
Explore SiteWatchlist